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automotive

Customers Walk Off the Lot Because Nobody Answered Their Call

AI agents and automotive-trained specialists handle service scheduling, parts inquiries, and warranty claims in 65+ languages — so every lead and every customer gets a response.

The short version: put AI on service bookings, parts availability and service-lane hours; put a person on anything involving an open recall, a warranty dispute, or a sold car that is not ready to hand over. AI voice is US$0.15 a minute, chat US$0.15 a session, a shared human agent US$300 a month for 500 minutes, and we take accounts from half a seat to 200+. Five days is our normal window to staff your account; connecting your DMS and scheduler is separate. And one thing up front: most calls that go wrong here are ones the dealer and the manufacturer each think the other owns.

Sleek luxury cars showcased in a stylish, modern automotive dealership.

how it plays out

A warning light, a blue Civic, a denied claim, a set of brake pads.

Phone English

"My check engine light came on, can I get in today?"

Urgent service appointment request

  1. AI checks service bay availability for same-day appointments
  2. Asks diagnostic questions to assess urgency and required technician
  3. Books appointment and sends confirmation with drop-off instructions
  4. Pre-creates service ticket so technician is briefed before arrival
Same-day booked Customer retained
Web Chat Spanish

"Do you have the 2024 Civic in blue with leather interior?"

Inventory inquiry from prospective buyer

  1. AI searches live dealer inventory by model, color, and trim
  2. Finds two matching vehicles with pricing and feature comparison
  3. Offers to schedule a test drive at customer-preferred time
  4. Sends vehicle detail sheets with photos directly to customer
Test drive booked Sales pipeline active
WhatsApp French

"My warranty claim was denied and I want to dispute it"

Warranty escalation from frustrated customer

  1. AI retrieves warranty terms and original claim denial reason
  2. Reviews service history and identifies applicable coverage provisions
  3. Escalates to warranty manager with documented case and customer history
  4. Follows up with customer on revised decision within 24 hours
Claim reopened Dispute handled
SMS Mandarin

"Is the brake pad replacement part for a 2021 Camry in stock?"

Parts availability check

  1. AI searches parts inventory by vehicle year, make, and model
  2. Confirms OEM brake pad set in stock with current pricing
  3. Checks if customer qualifies for loyalty discount on parts
  4. Sends part number, price, and estimated install time to customer
Part confirmed Service appointment set

the team behind it

The person who knows which calls belong to the manufacturer.

Callnovo agentCallnovo agentCallnovo agentCallnovo agentCallnovo agent real members of the global team

Automotive-Trained Specialists

  • Service scheduling, recall coordination, and warranty claim processing
  • Parts lookup, availability confirmation, and cross-reference for compatible alternatives
  • Sales inquiry handling including inventory search, financing questions, and test drive scheduling

65+ Languages

  • Native-speaking agents in English, Spanish, Mandarin, and 60+ more
  • Real-time AI translation for rare language pairs
  • Cultural context training for every market we serve

Follow-the-Sun Coverage

  • Operation centres in Canada, Bolivia, Nicaragua, the Philippines and China
  • Smooth handoff between time zones with shared context
  • Holiday and weekend coverage without overtime costs

the part nobody prices in

Every automotive call has two owners. The customer can only see one.

A customer rings the dealership. The dealership owns the relationship, the service bay and the sale. But the warranty belongs to the manufacturer, so does the recall, and so does the decision on a disputed claim. The caller does not know where that line sits, and in most service departments neither does whoever happened to pick up.

Parts of that line are written into federal law. A new car on the lot that is covered by a manufacturer’s recall notification can still be offered for sale, but under 49 U.S.C. 30120(i) it can only be delivered once the defect is remedied. And the manufacturer’s duty to reimburse recall work is conditioned, by 30120(f), on the dealer telling owners about open recalls when it services their cars. Two of the most ordinary calls a dealership gets — “is it ready?” and “can I book it in?” — sit directly on that line.

So the honest version of what we sell is a team that knows which questions it can answer and which belong to someone else, and says so during the call rather than after it. What we cannot do is decide a warranty claim or clear a recall. What we can do is make sure nobody on your phones pretends to.

who takes which call

Route by the cost of getting it wrong.

Most vendors sell you either an AI receptionist or a live answering service and leave the allocation to you. Since we run both, here is the split we would actually recommend — including the calls we think should never touch automation.

The callRoute toCost of getting it wrong
"Can I bring it in today? The check-engine light is on." AI A repair order that goes to the independent shop down the road
"Is the part for my car in stock?" AI A customer who orders it online and never comes back for the fitting
Service hours, shuttle times, loaner availability AI A wasted drive to a closed service lane
"Is there a recall on my car?" Human An open recall nobody mentioned when the car was booked in
"My warranty claim was denied." Human A dispute that ends with the manufacturer, not with you
"You said the car on the lot was ready. It is not." Human A sale held up by recall work nobody mentioned
"Will an independent shop void my warranty?" Human A wrong answer here is a wrong legal answer

what it costs

Published rates, so you can do the arithmetic first.

Most vendors in this category quote by form. These are our published packages — not a quote, since language mix, hours and volume all move the number. The per-minute figures are simply the monthly price divided by the included minutes.

OptionPublished pricePer minuteWhat it's for
Live shared team from US$650 / month includes 1,500 min → ≈ US$0.43/min Several rooftops sharing one team through a model-year changeover or a recall campaign
AI voice US$0.15 per minute Service-lane hours, loaner availability, "can you fit me in today"
Web chat US$0.15 per session Parts availability and special-order status questions typed in after hours
Live shared team from US$300 / month includes 500 min → ≈ US$0.60/min A single rooftop whose service desk rings out while the advisors are writing up
Dedicated agent from US$5.80 per hour, per agent A named person on warranty disputes and anything the manufacturer has to sign off

Anything involving a person is a starting price. Two things move it: which languages you need, and how senior an agent the work actually requires — a bilingual agent handling refund authority is not the same hire as one taking bookings. AI voice and web chat are flat, because there is no hiring in them. And every model above is open to every business on this page: which one fits is a question about the shape of your volume, not about your industry.

Minimum engagement is half a seat — not a five-seat block. We also bill per resolved issue, from US$1, where you pay nothing if it is not resolved; that model fits businesses where a customer problem actually gets solved on the call, not businesses where the call is intake.

do the arithmetic yourself

Count the booking calls. Then count the ones where anyone checked for a recall.

Pull a week of inbound calls to your service line. Call the ones that ended in a booked appointment B. Each of those becomes a repair order, and a repair order is worth far more than the call that created it. Multiply B by your average repair order and set it against what the whole service queue costs you.

Now take the same B and ask one question of each: was the owner told about open recalls, and is that recorded anywhere? Call those R. The gap between B and R is not a courtesy score. Depending on what your manufacturer agreement says, it may be a reimbursement question. We will not quote an industry figure for it.

The third pile is sales calls about specific cars on the lot. It is small, and it is the most expensive to get wrong, because the mistake is made in the first minute and discovered at the handover. One pile you want answered faster. The second you want answered the same way every time. The third you want answered by somebody who checks first.

setup

Five days to put the right person on it.

Five days is our normal window to staff a live account — that is five days to find and place an agent who fits your business, not five days of software setup. AI voice can go live sooner because there is no hiring step.

your existing software

It goes into your system, with a record of who said what.

We work inside the CRM, practice system or case tool you already run, rather than handing you a second inbox to check. Every contact leaves a timestamped record — who called, what was asked, what was said back, what was promised — because in your line of work the question six months later is not "did someone call" but "what exactly did we tell them". Tell us what you run and we will say straight whether we connect to it today.

what comes off the call

What we need before we answer your service line.

Almost all of this already exists somewhere in your service department. Collecting it is what makes an agent sound like your dealership rather than a call center that has heard of cars.

  • Rooftops, the brands sold and serviced at each, and service-lane hours
  • How we read your appointment schedule, and who is allowed to overbook
  • The recall lookup your advisors use, and what we may say before a VIN is confirmed
  • Loaner, shuttle and rental policies, and who approves exceptions
  • Which warranty questions go to your warranty administrator, brand by brand
  • Parts counter hours and how to check availability and special-order status
  • How the sales desk confirms that a specific stock unit can be delivered
  • The escalation path to the service manager and general manager, with hours
  • Who receives a complaint that names an advisor or technician, and how fast

The recall line decides how useful we can be. An agent who can look up a VIN is a different service from one who can only take a message.

where AI should not be

The calls we will not put a bot on.

"Is there a recall on my car?"

Answering from memory is how an open recall goes unmentioned. It needs someone who checks the VIN, says what they found and records that they said it, not a system that guesses from the model year.

A denied warranty claim.

The decision belongs to the manufacturer, and the customer is already angry at the dealership that has to deliver it. It needs a person who can explain the process without arguing the claim, and get it to the one person on your side who can act on it.

A sold car that is not ready to hand over.

If a stock unit is waiting on recall work, the buyer is about to hear that the car they have paid for cannot leave yet. That call has a legal edge and a human one, and a script serves neither.

"Your technician damaged my car."

This is an accusation about a named person and a physical repair, and it may turn into a claim. It needs someone who records exactly what was said and gets it to the service manager the same day.

a model we're not selling you

We would not sell a dealership a booking rate.

Appointment booking rate is the number most service-line vendors lead with: the share of calls that ended in a booked visit. It sounds like the right number for a service department, because bookings are revenue. It is the right number attached to an incomplete question.

A booking made without a recall check counts. A booking that should have gone to your warranty administrator counts. A booking for a part that is not in stock counts too. The rate climbs the same way whether the calls were handled well or handed a problem for later, and a team measured on it learns to book first and ask afterwards.

So we log what was checked before each booking — recall status, warranty route, parts availability — and quote per minute and per session for the routine volume, with a shared or dedicated person on recalls, warranty and sales handovers. Our whole price list is still yours to choose from, including per resolution from US$1 for parts and order-status questions, where the answer on the call is the entire job. What we will not do is write a booking rate into your contract and call it a service level.

when we're the wrong choice

Three cases where you should hire someone else.

  • Your service advisors already pick up every call. If the people writing up repair orders are also answering the phone, and have the time to, they will beat any remote team: they are looking at the bay, not at a schedule. Outsourcing earns its keep when calls ring out during the morning write-up rush or after the lane closes.
  • You want us to decide warranty claims. We can explain the process, collect the documents and route the case. We do not adjudicate claims, and no outside team should. If the brief is to reduce claims by talking customers out of them, we are the wrong shop.
  • What you actually want is a sales BDC with outbound quotas. We answer inventory questions and book test drives. We do not run a commissioned business development center with call targets. If that is the brief, a specialist BDC vendor will do it better.

questions

What buyers ask before they sign.

How much does it cost?

AI voice is US$0.15 per minute and web chat is US$0.15 per session. Live agents start at US$300 per month including 500 minutes — about US$0.60 per minute — or from US$5.80 per hour for a dedicated agent working only your account. The minimum engagement is half a seat, not a five-seat block.

How fast can you start answering our phones?

Five days is our normal window to staff a live account — that is five days to find and place an agent who fits your business, not five days of software setup. AI voice can go live sooner because there is no hiring step.

Do you answer in Spanish?

Yes, on the same number, with agents in our Bolivia and Nicaragua operation centres — native Spanish, not machine translation. English and Spanish share one queue, and we cover 60+ more languages if you need them.

Can I mix AI and live agents on one number?

That is the normal setup. You decide which call types go to AI and which reach a person, and you can change the split as your volume changes. Nothing about that decision is locked in at signup.

A customer asks about open recalls while booking a service. Does it matter who answers?

More than most dealers realize. Under 49 U.S.C. 30120(f), a manufacturer pays fair reimbursement to a dealer for recall remedies on the condition that, when the dealer services that manufacturer’s vehicles, it notifies the owner of any open recall — and that the notification requirement is written into the dealer’s agreement with the manufacturer. The booking call is where that sentence is supposed to be said. We check the VIN against the recall lookup you point us to, say what we found, and note that we said it. What we will not do is tell anyone “no recalls” from memory.

A customer asks whether servicing the car at an independent shop voids the warranty. Can your agents answer that?

They can give the federal baseline and route the rest. 15 U.S.C. 2302(c) says a warrantor may not condition a written or implied warranty on the customer using a part or service identified by brand, trade or corporate name, unless that part or service is provided free under the warranty (the FTC can waive this in narrow cases). That is not the same as “anything goes”: a failure caused by an outside repair is a separate question, and it belongs to your warranty administrator, not to a phone agent. We state the rule. We do not rule on the claim.

We are a dealer group with several brands. Can one team keep each manufacturer’s rules apart?

Yes, if we treat them as separate rulebooks. Recall lookups, warranty contacts, loaner policies and what an agent may promise all differ by manufacturer, so we build the intake per brand and route by the brand on the repair order, not by the rooftop the call came in on. The mistake we design against is an agent giving one brand’s warranty answer about another brand’s car.

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